Brand Voice makes your agents sound like a member of your team, not a generic AI. It applies on top of each agent’s own instructions.

Edit your Brand Voice

1. Press ⌘K and open Brand Voice.
2. Click your brand voice (the one tagged Default is used by every agent), or click Create to add another.
3. Write or paste your guidelines, then save.

The Brand Voice page

What to include

• Pronouns. For example, “Use we instead of I”.
• Tone. For example, “Friendly and informal, but not over-enthusiastic”.
• Length. For example, “Three sentences or fewer per message”.
• Pace. For example, “Ask no more than one question per message”.
• Words and emoji you do or don’t use.

You can write it as a list or as free-form text, and you can paste in your existing brand guidelines.

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After every change, try a few messages in the Playground to hear the difference.

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