Automations are step-by-step conversation flows, such as replying to Instagram comments by DM, running a quiz or sending a promotion to a list.
Press ⌘K and open Automations.

The Automations page
Start from a template
Pick a template from the carousel at the top:
- Comment to DM
- Story to DM
- Progressive Profiling
- Recommendation Quiz
- Ratings & Reviews
- Offers
- Newsletter
- Promotion
Or click Create Automation to start from scratch.
Build the flow
An automation is made of steps (nodes):
- Send Message steps send everyone the same text, buttons or multiple choice.
- AI Reply steps write a personalised message for each customer, based on the conversation so far and a goal you set. They’re ideal for tailored recommendations at the end of a quiz.
- Send to Agent hands the conversation to one of your agents.
- Wait pauses the flow. Use the Date option to schedule a step.